There is a lot of anticipation in the air as many businesses, both large and small go back to work. I am immensely proud of the many small business owners that, even in the confusion caused by the COVID-19, were energized by the challenge and took new and decisive action. No-action is, in my opinion, a much greater risk than moving ahead, even if you don’t have all the information necessary.
A statement that I used in many of my blogs, “Change is the only constant” suddenly became the rallying cry and change that matters was taking place. I saw small businesses move at a faster rate than ever before, improving their marketing and internal operations in order to provide better customer experiences.
One great lesson learned was that small business owners found out that they can move at a faster pace, make decisions faster, and squeeze more hours out of a day. (That is called efficiency!) Another Ah-Ha moment was the value of and use of strategic alliances. Being interconnected and relying on each other has become another valuable asset.
All this is bundled up around the word Education. Survival and growth require learning new ways to do things. As an example, to embrace technology and to integrated it into marketing, internal operations, and communications.
The current COVID-19 crisis will recede and leave in its wake a different world for many people who have lost their jobs or had to close their businesses. This transition back to a New Normal will create another round of opportunities for small business owners.
My recommendation is to position yourselves for rapid growth in a changing world and at the same time preparing ourselves for other pandemics that will surely cross our paths again.
Take a position of leadership in your industry. Now is the time to tell your prospects why you are different and how you can help them solidify their own companies. Increase your targeted marketing efforts, and challenge yourself to embrace new outreach techniques.
Your target market is experiencing a sense of hope and is looking for you to provide the solution as to how they can grow and profit in the new environment.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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