Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention. Something can be remarkable because it is novel, surprising, extreme, or just plain interesting. The most important aspect of remarkable things is they are worthy of remark, worthy of mention.
We all like to share stories that we hear. Stories that catch our attention or are interesting may be shared dozens of times.
Word of mouth is still the most effective way of getting a message out. You may see it on TV or read about it, but you will verbally share it with others if you feel it is something “remarkable”.
Now let’s talk about business stories. What can you do or what have you done, that fits the definition of “remarkable”. Word of mouth advertising is the very best method to get new business and referrals.
On a recent trip to Alaska we stopped at Haines, and one of the highlights of the tourist attractions was the Hammer Museum. We knew about the museum before we left home. It was listed in all the cruise line pamphlets as a must see. As soon as the ship docked we made a beeline to see this museum. Apparently many other people wanted to see it as we had to wait in line to enter. It turned out to be a small home that had every inch of space covered with some type of hammer. All the rooms had display cases; hammers were on the wall and even on the ceiling. There must have been thousands of hammers from the earliest times and for all different type of uses. The owner turned his hobby into a business and yes, we talked about it and shared our experience with friends.
Think about your business. What have you done or what can you do that will cause other people to share your remarkable, positive achievements? Perhaps I should work on my story as to why a Duck has become the center point of my business
Tips & Advice by Nick Petra – CFP, Mentor, and Founder of StrategicDuck and BizQuack
HOW CAN WE ALL BE REMARKABLE?
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