SHOUT IT FROM THE ROOFTOPS!
In the past two week I have had the opportunity to work with two new clients. I have known both these people for some time and had established a mental picture of who they were and what they accomplished.
At our first meeting I asked them to tell me their stories and with a little prodding, I found out that they were very accomplished in their fields and had tremendous credentials which they never shared. I was amazed and asked them why they never shared their entire stories. Yes, I received an answer: “I don’t like to talk about myself”.
In both these cases, this information will be vital to the future growth of their businesses and our overall marketing and planning process. If they had presented this information to their target market their businesses would have been much further along. I am really excited about the future of these two businesses.
Now it’s your turn! For what outstanding things have you accomplished or been recognized? It does not only have to be achievement in your business. It could be an award or recognition you have received for something you have achieved in a civic organization. It could also be a leadership position that you held in a charity.
Don’t be humble; you are the very best person to share your accomplishments, both verbally and in writing. If you don’t do it, no one else will.
There are correct ways and times and methods of bringing out special facts about yourself. They add credibility to your business and also help build that very important layer of trust.
This material is part of the content which you have to create and present correctly so that you and your business will be noticed, and your target market will want to do business with you. It can be woven into your story, all your marketing material. If your referral partners know it, they will have a much easier time in referring you.
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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