TC: DEFINE YOUR STRATEGY

Business strategy has received many definitions, mostly to do with budgets, market share, and structured growth.

Your challenge today is to consider a new definition for small business strategy. To grow your business and to take it to the next level, make the following your strategy:

Look for a needed change in your field and technology environments and pursue that change with speed, skill and determination.

There are very few existing extremely successful businesses offering a product or service that have not changed significantly over the past few years. Those that don’t will not survive; very recent examples include Sears and Payless Shoes. In my mind a few well known businesses that have adopted this definition of strategy and have exhibited great growth include: Apple, Netflix, Tesla and Amazon.

No, don’t give up your business, especially if it is profitable, but make it a point to be on the lookout for needed change and lead your industry into the future.

A very short challenge but perhaps one of the most important ones that I have given you.

TAKE THE CHALLENGE!