Referrals are considered by many to be the “life-blood” for growing a small business.
Referrals are a two way process. You have to give a good referral in order to receive a good referral. Simply telling someone that a certain person may be interested purchasing a product or service is not good enough.
The following are my qualifications for making or receiving a good referral
Know the person you are referring. (Listen to their story, their why and their value proposition.)
Know the person you are referring to.
o Make sure that they are in need of this particular service/product.
o Explain who and why you are asking them to meet with your service/product provider.
Set up a process for the two parties to meet.
Three simple steps for delivering a quality referral!
Your challenge for this week is to make one quality referral using this three step process. A simple way to start is to start calling your “A” data base. Ask them how they are doing and if there is anything that they may need in the way of a referral that would make a “pain” go away. A related question may be: “What is the biggest pain you have in your business today?”
Touching base with your contacts and learning about their needs is a great way to show you care, and it provides a good reason to touch base.
Reach out and meet with another BizQuack member and exchange your stories, your why and your value proposition. Good things will happen!
Tips & Advice by Nick Petra, CFP – Founder of BizQuack and StrategicDuck
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