The detailed Description of the product/service

You know what product or service you are offering to your target market. It is important to have a concise but complete description of what is. It could be described by using the results; for example, insurance is a general term that covers many different items. Saying that you provide comfort and security through illness or disability narrows the product and also causes the listener to say “Tell me more.” At that point you share the in-depth particulars of your Long Term Care Insurance.

Don’t overwhelm your prospects. Present something that is needed. Once you establish a trust relationship, you can share your other products and service.