Storytelling is one of the most powerful marketing tools in a business owners’ toolkit. A story is something that you share with your target market as well as anyone that you would like to know better. It causes them to put down their defenses and helps them relax. It engages their minds and their hearts by appealing to both their intellect and emotions. Most important, it prevents you from being seen as a pitchman.
A power point presentation on this topic can be found on your dashboard in the education section under Marketing.
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