The Value Proposition
A Value Proposition is a unique message to your target market that conveys the main reason why they should buy from you. It describes the overall perceived value of your product/service. It tells why you are different from your competition.
The future of your business success may rely on your Value Proposition. Every competitor in your industry is vying for attention. A Value Proposition is the tool needed to cut through all the clutter and to turn your target market into loyal customers.
Your Value Proposition should be simple, brief and to-the-point in order to be eye catching as well as respectful of your audience’s time. Its development is a time consuming effort. It is the core and heart of your business. It has to convey:
- Your Competitive difference
- Who you are.
- Why you matter.
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