Your promise is a value or experience that your customers can expect to receive every single time they interact with your company. It is the pledge upon which you build and stake our reputation. It’s what those who come into contact with your business can count on you to consistently deliver. It’s the expectation that you live up to every time people experience your brand whether online, in person or any other marketing media.
Strive to make your promise something that can be quantified and easily understood. As an example, Strategic Duck promises: To provide the tools and support needed to grow a sustainable and profitable business.
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