THERE ARE NO SHORTCUTS
There are no short cuts to building a successful business. There are, however, three types of action that must occur in order for success to have a chance. They are as follows:
- Disciplined action
- Consistent action
- Persistent action.
Disciplined Action: Some people equate action as “being in motion”. Motion without direction is the same as running in place; you are not going anywhere. Disciplined action is knowing what has to be done to grow your business and then having the discipline to follow through. (Back to one of my favorite definitions: Character, the ability to carry on after the mood has left you)
Consistent and Persistent sound pretty much alike, but there is an important difference:
Consistent Action: Taking consistent action means behaving or acting the same way or doing something the same way over time. It implies evenness and steadiness; other definitions can include reliable and stable.
Persistent Action: Being persistent means continuing to do something despite difficulties and challenges. The following words can also be added to persistent: unrelenting, determined and resolute.
These three qualities are found in most small business success stories; they are the attributes that will help a small business owner achieve a vision.
In this age of “instant everything” these three leadership ingredients are necessary to build a solid foundation for a business. Nowhere in the definitions I just shared do I set a time limit to accomplish a vision.
For me, consistency also means believing in your vision and doing whatever is necessary to achieve it. Persistence also means not listening to others or giving up because of a desire to achieve instant gratification with your business.
Contemplate these three leadership attributes and make them part of your business life plan.
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