TIME TO SAY “NEXT”!
- Using your first contact as number one, I recommend that the personal outreach should not exceed another 3 touches. If a sale has not occurred, stop the time and cost expense of personal touches. (Please note that we have not addressed the content of the second thru the fourth sales effort.)
- Four is the magic number! If after four personal contacts a sale has not occurred, then the lead is added to your automatic drip system where monthly contact is made by means of a “value based” newsletter sent either electronically or by snail mail.
Comments are closed