TUESDAY CHALLENGE: NEW MARKETING PIECE

It is time to create a new single page flyer on your business. Status quo is not acceptable in the world of marketing and the best way to see where you are now is to design a new marketing piece. Do not use your old flyer, if you have one, as an example. This has to be a new design from where you are right now. Yes, if you have a company logo and a tag line that you are happy with, you can keep them.

So where to start? The best place to begin is with a clean sheet of paper and by answering the following questions:

• What is your vision for your company?
• Why are you in business?
• Who is your target market?
• How do you differentiate yourself and your business?

With those four questions answered, you can now start designing your flyer.  Since this is one of your premier marketing pieces, I recommend that after you finish your own layout and terminology, you contact a professional to help you finish the flyer.

Jen Kelly, who is a strategic partner with Strategic Duck, does all the flyers for our clients. It may be worth a call for you to contact her and get a quote for finalizing your flyer. Jen is a member of BizQuack and her information can be found in our member data base.

Try something new!  When you want something you’ve never had, you have to do something you’ve never done.