Small Business owners should have one commitment, and that is to reach their vision and to create a sustainable and profitable business.
No, I don’t mean that you should stagnate with one project only, but taking on a second, unrelated commitment, before the first is stabilized and profitable may create more pressure and anxiety resulting in a less than successful venture in both instances.
While growing a business, its many components in the areas of marketing, product delivery, internal operations and product improvement can, and will change; but the original vision is always the main focus.
While I am optimistic that any well thought out plan will produce a successful venture, I know that there is always a risk when growing a business. The possibility that something was overlooked in the initial planning stages or a change in technology or general economic condition may render the product or service unable to satisfy the needs of a target market. When that happens, that is the time to look into a new direction and a new commitment.
As a reminder of this important, single commitment concept, I refer you again to a book: The One Thing by Gary Keller. This book is one that has a permanent place on my desk as a constant reminder of what I and every other small business owner must adhere to.
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