TC: STEPPING OUT
Your challenge today is to take a realistic look at your contacts, both off line and online. In my blog entitled No More Networking I emphasized the importance of establishing contacts and building relationships with people that care about you. I also introduced a new term, Giveworking© to replace the worn out term, Networking.
This challenge has several steps which I encourage you to adopt as part of your overall business and marketing philosophy. The tools this challenge requires are as follows:
- A commitment to spend one hour every day this week working on this project.
- Obtain a free subscription to ZOOM, as an optional communication metod.
- Create a landing page with a subscription space so that you can obtain e-mails from those that want to learn more.
- Make sure you are subscribed to either Constant Contact or Mail chimp to send out your newsletter.
With these tools in place do the following:
- For your online followers such as those on LinkedIn:
- Send them an e-mail stating that you want more than a relationship that only got as far as the pushing of the “Accept” tab.
- If they want to pursue the establishment of a mutually beneficial relationship, ask them to subscribe to your e-newsletter to learn more about your work ethics and future benefits.
- As you receive e-mails, and don’t expect everyone to want to participate, make sure you share your WHY and your Giveworking© Keep sending short newsletters twice a month and work on learning more about how you can help.
- By focusing on those that want to connect with you for more than bragging rights you will reap valuable and long term relationships.
- For your contacts that are not on line, follow the same procedures.
- Send an e-mail telling them that you want to deepen your business relationship.
- Ask them to subscribe to your e-newsletter to learn more about your WHY and your adaptation of the Giveworking©
Having a thousand followers on line or a thousand names in your data base that you are not helping and they are not helping you has no value.
Work backwards on your lists and adopt this method with all your new contacts, both online and off line. Remember, the Giveworking method is one of giving first with no expectations of receiving a return. Good things will happen when they are supposed to.
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