WAITING FOR DISRUPTION
One of the biggest problems today in the world of small business is the unwillingness to come up with new ways to creatively market services and products. Disruptive marketing is doing something that will first draw attention to your business and secondly, convince your target market to find out more about your products/services. It’s doing something different than what your competition is doing; it’s about tearing up the old marketing blueprints and stepping outside the box.
What is your marketing campaign doing? Are you relying on direct mail or your website or your blog or another common marketing methods to draw attention to your business? Are you looking through the same marketing lenses that your competition is using?
Curiosity is the number one trait in disruptive marketing. Always ask, “What if?” Think back and make a list of “things” that impressed you either on TV, online, or in real life. For me, one thing that still impresses me is when I see a “Flash Mob” on TV or U-Tube. The surprised spectators are totally captured by the music and dance. Even though this “disruption” has been going on for over 10 years it still is something that will be remembered. (Google Flash Mob and enjoy a few of the world wide adaptations of this phenomenon.
No, I am not suggesting that you get a group and perform a “Flash Mob” sequence, but you get the general idea. What can you do that will be remembered and talked about in a positive way?
Disruptive marketing, in my opinion, is a people happening, and you as a small business owner have to step out of your box and think in a creative and disruptive way. It requires you to be directly involved. The following are a few quotes by Geoffrey Colon, author of Disruptive Marketing:
“Disruptive marketers work with no resources. Lack of resources actually helps develop their creative problem solving skills.”
“Mass movements begin somewhere in small circles. Always pay attention to the fringes in order to find the future.”
There are hundreds of different marketing ideas in the BizQuack Library. You may not find all the answers there, but it’s a great place to start. Spend a few minutes every day looking at past marketing suggestions, select a few and implement them. Perhaps by reading our suggestions, you will be inspired with an idea of your own.
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