WANT THE APPLE?

Climb the tree and get it!

If you want to get the apple don’t wait for it to fall into your hands, climb the tree and get it.

In the case of small business, the apple usually represents a customer and because you have a product/service, a website and a brochure you are now waiting for the “apple” to fall into your hands. The unfortunate reality is that the “apple” will seldom, if ever, fall into your hands.

The effort to climb the tree to reach the apple can potentially be a difficult journey. You can get scratched as you make your way up the tree; perhaps the branches you choose to climb the tree are not the right ones and you have to get down and try a different direction. In some cases you may even fall and break an arm; nobody ever said that reaching the perfect apple was an easy climb.

An easy excuse is to go back and work on your website or to re-package your product/service. This is “busy work” that takes the place of having to get bruised while climbing the tree to reach your perfect customer.

Let me talk about two words that apply to this situation, Intention and Method. An intention is what you want. You want that “apple”. An intention is your heart’s desire. Methods are the actions, information, things and behaviors we use to get that “apple”.

I am going to end this blog with a quote from George Bernard Shaw:

“People are always blaming their
circumstances for what they are.
I don’t believe in circumstances.
The people who get on in the world are the people
who get up and look for the circumstances they want,
and, if they can’t find them,
Make them.”

How are you doing with your own personal tree climbing?

Advice and tips by Nick Petra – CFP, Mentor, and founder of BizQuack and StrategicDuck