YOUR BRAND’S BLUEPRINT
An excerpt from another book I recommend: Get Scrappy by Nick Westergaard. Building a library of quality reference books is an essential part of growing a business.
“Your brand blueprint is made up of five critical elements:
Spark: The spark that ignites everything your brand does, usually a single keyword such as helping or innovation. This is not a public-facing piece of your branding. Rather it’s an internal keystone that anchors everything.
Promise: More than a slogan, tagline, or mission statement artfully placed under your logo, a brand promise defines your ethos. Instead of being a message about you, it’s a promise of what you’ll do for whom.
Story: From Thomas Jefferson (life, liberty, and the pursuit of happiness) to Apple (thinner, lighter, and faster), great communicators tell their stories with three key ideas. Whether it’s a 140-character tweet or a 140-page e-book, words matter more than ever in marketing today. What does your brand voice sound like?
Voice: Whether it’s a 140-characer tweet or a 140-page e-book, words matter more than ever in marketing today. What does your brand voice sound like?
Visuals: Beyond your logo, these include icons, colors, visual movement, patterns, and more.”
This is just a “tease” to get you to read the book. Each of these five steps are detailed later in the book to enable you to develop your own individual brand blueprint.
BizQuack will, from time to time, recommend a book for you to purchase and add to your collection. We believe that learning from others is time-saving and a very worthwhile method of growing a successful business. Each month we review (actual buy and read) new books and recommend those that we feel will benefit our members.
A good business book can be a great tool for your business by learning from others’ successes and failures. BizQuack
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