As I have mentioned many times before, without customers there is no business. Your ability to market your business is the key to profitability. (Yes, you must first build your foundation per our Vision Based Business Plan).
One of my favorite authors, Seth Godin, created this list and I have incorporated different versions of it when I work with a client.
Impatience: All marketing that is done right, takes time. If you rush into marketing without a foundation it will cost you time and money.
Being Selfish: Marketing has to be about the benefits your customer will receive, not about you.
Being Self-absorbed: Your target market does not care about your business or your troubles.
Deceitful: Never allow your needs to overshadow honesty. Even the smallest deviation from the truth may sacrifice the future of your business.
Inconsistent: Consistency is the key to everything that happens in the marketing arena. Just as one blog will have virtually no effect unless it is followed by many more, so all your marketing efforts have to be consistent.
Angry: I have been able to tell by the marketing effort if the business owner is upset or angry. I believe that your target market can also sense if something is wrong.
Jealous: Yes, there will always be a competitor who may have a better marketing program than you. Never run down your competition; just present a better value.
I am sure that each of you have experienced these “marketing sins” when someone was trying to sell you something. Yes, they are human failings, but they have to be overcome in order to succeed.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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