ARTIFICIAL INTELLIGENCE AND SMALL BUSINESS
Artificial Intelligence (AI) is going to change the way we live. In the past I have written about potential job losses as machines get smarter and smarter and can do more of our work.
AI is also often associated with big business. For example, large manufacturing plants laying off assembly workers as intelligent machines do more and more. The future may appear bleak, but we also have to look at the benefits AI provides.
I don’t believe that person-to-person contact will ever be completely eliminated; in fact, if we use AI wisely, it can provide more time for a small business owner to contact prospects by letting AI take care of the non-productive, but essential work.
Some areas that I believe are ready for implementation by small businesses are in accounting, scheduling, customer relations, and a wide variety of other administrative work. I believe that marketing will be enhanced by AI by helping narrow down a target market and helping to better understand their needs. In other words, market research will no longer take as long a time or cost as much.
I have reached out to Salesforce and have asked them to submit an article for us to share with our members. In my opinion they are the leading AI CRM platform that small businesses can use.
Artificial intelligence is here in many forms. From Google HOME and Amazon’s Alexa, to the IBM Cloud, A.I. can help maximize resources and prioritize time. “By predicting sales and customer service problems before they even happen, identifying those that are likely to buy your business’s goods, automating send-times for marketing emails and helping find sales leads, A.I. is an excellent tool for small business growth.”
As a small business owner you want to lead change, not follow it. I believe that now is the time to learn about and to adopt A.I. into your business. Understanding the importance of the ever increasing technical revolution, we will make an effort to provide ideas and resources that can help you survive and prosper even with these disruptive changes.
If you always do what you always did, you will always get what you always got! Albert Einstein
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