Jen Kelly

Customers are increasingly choosing vendors on the basis of long term value, not long-term history. The bottom line for the small business is to communicate well and to deliver value….

As small business owners we have heard this many times: “It’s not what you know, but who you know that counts.”  While I believe that this is a true statement,…

Pretty websites don’t sell things. Words sell things! It is being ingrained in the minds of small business owners that having a website is critical. While I agree that is…

Many small business owners have a limited understanding of their past and current customers. I say this because most small business owners that I meet are focusing on business development…

As small business owners your goal should be to simplify your business. Yes, starting and growing a business can be a complex process but the first order of business has…

Many small business owners start their marketing efforts by focusing on logo development, their website and selecting a suitable tag line. These three items, although important, should not be the…