Blogs

Cold calling is one of the most feared marketing tools for small business owners. This came in my e-mail several days ago and I made a few modifications to send…

As a small business grows it has many responsibilities, perhaps the most important being the protection of your brand. Let’s start by defining what a brand is: Your brand is…

Do whatever it takes to get seen and heard; don’t just think about it, do it! Getting you name, your vision, your why and your value proposition out to your…

A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic…

I did not write this book, but I highly recommend it. This was written by Jay Baer. In past blogs, I have given examples of a Talk trigger, although I…

In many past blogs as well as my BizQuack session, Human Touch Marketing, I refer to your appearance. You are what the prospect, both as a client and referral source…

Every small business owner has to be a sales person. The key to success in small business is, to a large degree, based upon your willingness to present your product/service…