TC: PLAN A MARKETING BLITZ
Marketing is an ongoing process for small business owners. Your challenge today is to develop a plan of action which includes the planning of a “Blitz” campaign. I define a Blitz” campaign as a new, and all-encompassing marketing effort to occur within a specific time frame). In my many meetings with small business owners and independent contractors (which I consider to be small business owners), the number one desire is to increase their number of customers.
The following is your blitz challenge; it will help you create new customers and you can finish the rest of the year with record growth.
- Make sure you have a business presence on social media: LinkedIn, Twitter, Facebook and Instagram.
- For the next two months post a daily positive post regarding your product/service on all four sites. Use pictures and graphics to enhance your message.
- Update or start your data base. (Include all customers, prospects, social friends and family.) Use constant contact or a similar service to input all your contacts’ information. Create a standard mast head for your newsletter and send a weekly update with what is happening in your business and share positive thoughts. Only send to people you know and ask permission when adding new names. Try to add at least 2 new names every week. Use pictures and graphics in all your newsletters.
- Make sure that you include a link to your web page in all your marketing. It is important that you update your web page and create an opportunity for visitors to subscribe to your e-newsletter.
- Design and print a flyer which focuses on your WHY and your Value Proposition. Print 500 copies and distribute them in the blitz time frame.
- In your data base make sure you obtain not only all contact information including home and business mailing addresses but also include the month and day of birthdays and anniversaries. This is a slow process and requires a lot of work, but it will pay off as you start sending birthday and anniversary cards in addition to your ongoing contact process.
Please remember that I advocate that 40% of your working time should be devoted to marketing.This is an opportunity to discipline yourself and to reap the rewards that come with it.
——————————————————————————————————————–Tips & Advice by Nick Petra, CFP – Founder of BizQuack and StrategicDuck
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