RELATIONSHIPS AND FEELINGS BUILD BUSINESSES

Relationships are made by effectively engaging a person when you speak to them. Too often the focus is on the results of an encounter, the ability to close a sale, rather than gaining trust and future engagements. Consider the following tips as a way to more effectively engage others:
- While we spend a lot of time writing a “pitch,” we forget a basic principle: “It’s not only whatyou say, it’s how you say it.” I believe that nonverbal communications count when you are trying to gain trust and credibility.
- Nonverbal communication isn’t only about body language; it’s also about vocal cues. People that we approach also rate us on our vocal variety, or the amount of fluctuation in our voice tone, volume and pitch.
- An article I read listed the following patterns of effective presentations:
o Credibility: business owners who are perceived as having high credibility had higher vocal variety and smiled for a longer period of time.
o Charisma: the most important characteristics of charisma are hand gestures and vocal variety.
o Intelligence: Smiling is the most important factor for being viewed as intelligent.
- Create a dynamic beginning to your conversation, one that draws in your listener from the start.
- Emotional connections are made by using relatable examples, and intriguing ideas or concepts that matter to them.
- Focus on presenting one core idea and message. That message/idea is what you want your listener to take away at the end of your conversation.
I like the word “idea”. To me, an idea offers a solution and that in turn encourages a listener to ask for more.
In BizQuack we emphasize the importance of having a unique story to share. Think about incorporating a few of these points into your story and make sure that it is always delivered from the “heart,” not as a prepared statement.
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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