The world of print marketing encompasses a wide variety of options. The proper use of your branding material should be displayed on all your print media. Let’s look at a few important uses of print: Your business card, your brochure, and flyers on special offerings are things that every small business needs in their marketing arsenal.
Other visible print options include a personalized license plate, branded promotional giveaways and printed newsletters. One of my favorite print marketing strategies is the use of a branded note card which is used as a thank-you-for-seeing-me, a birthday wish or just a hello. Yes, these are all sent by snail mail.
The shelf life of printed marketing material has a much longer life than an e-mail and usually produces greater results.
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