Public relations can be defined as the practice of managing communication between you as an individual and the public. A news release that you sent out and gets printed in the local paper, your appearance on a radio or TV talk show and what others say about you, all fall under our definition of Public Relations.
In today’s world of social media, blogs, and other immediate communications methods, every time you are mentioned it is a form of public relations. As a business owner you are always under the microscope in what you say and do. Always talk and act as if you are going to quoted or filmed and that occurrence is going to be shared worldwide.
There are a few very good Public Relations firms that, as your business grows, may be worth using.
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