SELLING, MARKETING, & INVITING
If you are inviting a person to a great party at your home, chances are very good that the invitation will be accepted.
If marketing does its intended job then the selling portion of your business almost becomes an “invite”.
As a sales person your job is to overcome the fear that a prospect has about purchasing your product or service. Your job is to get a commitment to buy something that they will end up being glad they bought.
An example of a good marketing program is evident when there is a long line of people waiting to enter a store hours before it opens in order to purchase a product, ticket, or service.
With this example in mind, what is the difference between your marketing efforts and sales efforts? Is your marketing designed to open the door to an invitation to buy?
You don’t close a sale. You open a relationship. Patricia Fripp
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