Even though more than 75% of the U.S. population is online, web marketing is still an underused marketing tool among many small business owners. Many business owners admit that they…
A good definition of marketing is the use of time and money to create a story and to spread it. Unfortunately our prospects don’t make rational decisions, they…
WHAT IS TRACTION? Traction is gaining interest, support, and a following for your product or service. How can you get people on board with your offering? This is an embedded…
There is still a lot of reluctance among small business owners to meet people. Cold calling is “out of the question” thus a few possible alternatives are: Watch your phone…
You have heard me or read my articles on the importance of using print copy as a part of your overall marketing strategy. Your very important challenge today is as…
Social Media appears to have become the answer to all small business’ growth problems. If you need more business, work harder on your social media campaign; if you need…
If you are inviting a person to a great party at your home, chances are very good that the invitation will be accepted. If marketing does its intended job then…
Guess what, small business owner, you are no longer in charge of the decision making process! You are charged with presenting your story, to make it compelling and make sure…