SMALL BUSINESS CULTURE
Business Culture is the character and personality of your organization. It’s what makes your business unique and is the sum of its values, traditions, beliefs, interactions, behaviors and attitudes.
It’s never too early to start thinking about having a compelling culture established in your firm. It is an important component for growing a successful small business.
All growth should be based on the culture that you envision for your firm. The following are a few of the benefits that you will reap by having established your business culture:
◉ Even as a small firm, the morale is improved just because you know what your business will look like when it grows.
◉ By establishing your values, you can recruit people with the same values as yours. I recommend a practice employee recruitment even if you are not ready to hire at this time. Look around and identify the attributes that you want in an employee and see if you can spot them in others.
◉ Your established culture will translate to your customer service.
◉ As your business grows, retention of good employees is always better with a compelling company culture.
◉ Change is the only constant in the lives of a small business. A well-defined culture will help you to better weather change.
◉ A strong corporate culture will increase productivity, not just that of the owner but of strategic alliances and employees.
In keeping with my beliefs that a “human touch” philosophy is important to your target market, a well-defined compelling culture will help you to better relate with your prospects.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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