THE GOAL OF A START-UP
I love working with new businesses, however, I would like to start working with the entrepreneur while he/she is thinking of starting a business.
The majority of my clients reach out for support after they have launched their new venture. I believe that the same holds true for the majority of small business start-ups throughout the US. Let me share a quote with which I totally agree: “The goal of business should be to start with the wants and needs of a particular customer base, then create a service/product that delivers ongoing value to those customers.”
Small business failure is not always due to a lack of funds or a lack of a business plan, but is often due to the fact that there has not been an identified market which needs that product/service. Yes, there have been some new innovations that have achieved extraordinary market acceptance, but in comparison to all the small businesses that have started, they represent a very small percentage of the total.
One of the main reasons for my live session on January 14, (a power point presentation will follow shortly in the education section of BizQuack) is to make not only start-ups aware of the importance of finding a need before starting a new business, but to also help existing small businesses find out if there is a need for their product/service. If the need does not exist, then the product/service of the business may have to change.
Changing the direction of a small business, especially in its’ first few years, is better than investing a lot of time and money and finding that there is no viable market. Changing a firm’s direction also reinvigorates the owner, knowing that he has learned a lot about running a business and has a foundation upon which to build.
Make sure that you sign up for our next two, live educational sessions on the 14TH and 28th of January 2019. Both sessions will be held at the Scottsdale Civic Center Library in the Eureka Loft and will start at 5:30 pm. Please reserve your space by sending an e-mail to: firstname.lastname@example.org.
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