VALIDATE, VALIDATE, VALIDATE
- Follow through on your idea and proceed, full speed ahead, by ordering inventory and starting an aggressive marketing campaign.
- The second option is to validate the need or acceptance of your product, service, or marketing campaign. The Field of Dreams concept, “If you build they will come” seldom works out in the real world.
- Make a cold call on your target market and ask them to participate in your validation process. Explain why they were selected and offer something in return for their time. (Make sure your validation process is ready and easy to explain and implement.)
- Hire a firm to conduct focus groups on your behalf. Yes, you can also do this yourself with a little research and support.
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