VOICE TECHNOLOGY

It’s Been Implemented Everywhere. Does it work in your business?

Change is still and will always be a constant in the world of small business. While still in its infancy, voice technology, in my opinion, will continue to grow. Let me start by sharing a few statistics:

◉   58% of consumers have used voice search to find a local business
◉   46% of voice search users look for a local business daily
◉   27% visit the websites of a local business after conducting a voice search
◉   76% of smart home speakers users conduct local searches at least once a week.
◉   1 in 5 adults use mobile voice search at least one time a month
◉   22% of smart home speaker owners have made a purchase using their device.
◉   2 of 5 adults form a voice search at least once a day

I found a new technology start-up that is now offering voice activated apps for small business owners. Their ads say “prices start at $1,000”.

I don’t know what all the possible applications are, but I do believe that voice technology will be with us for the long term. People can talk at a faster rate than they can type and in this age of “fasts everything” it makes sense to use voice commands whenever possible.

At a dinner party this evening I sat next to a young couple who informed me how their 4 year old could turn on lights in the different rooms using “Alexa”.

We want our BizQuack members to lead change not to follow it. I recommend that you add a new line item to your budget and that is new technology purchase. At the same time I believe that part of your 40% marketing time should be spent on staying abreast of new technologies.

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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack