Marketing

 People only scan your web page, they seldom read it. Using numbers and bullet points helps draw their attention to your message. Create a road. Give people a place to go to learn…

A topic that occasionally comes up during a mentoring session is “I am in a rut.” In my opinion, the best way to get out of a rut is to change…

Customers are increasingly choosing vendors on the basis of long term value, not long-term history. The bottom line for the small business is to communicate well and to deliver value….

As small business owners we have heard this many times: “It’s not what you know, but who you know that counts.”  While I believe that this is a true statement,…

Pretty websites don’t sell things. Words sell things! It is being ingrained in the minds of small business owners that having a website is critical. While I agree that is…

Many small business owners have a limited understanding of their past and current customers. I say this because most small business owners that I meet are focusing on business development…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of Branding….

As small business owners your goal should be to simplify your business. Yes, starting and growing a business can be a complex process but the first order of business has…