Marketing

A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic…

I did not write this book, but I highly recommend it. This was written by Jay Baer. In past blogs, I have given examples of a Talk trigger, although I…

In many past blogs as well as my BizQuack session, Human Touch Marketing, I refer to your appearance. You are what the prospect, both as a client and referral source…

Every small business owner has to be a sales person. The key to success in small business is, to a large degree, based upon your willingness to present your product/service…

A lot of time has been spent in identifying a target market. Baby boomers, born between 1946 and 1964, have been the most numerous cohorts in America for more than…

If you are in business, chances are good that your future customers will google you. The internet provides the first step in determining whether a consumer is going to purchase…

This blog is a result of several telephone blunders made this week by business owners: A friend had a Doctor’s appointment this morning. He had to hire a special transport…

February 14 has become the day that everyone shows their appreciation for one another. In grade school kids hand out a valentine to every other child in the room. Older…

I believe that a good e-mail list is an asset that will stand the test of time as other digital sites come and go. If you provide value in the…

Just doing a good job in the delivery of your products or services may not be enough with today’s consumers. Many products and services are constantly changing, adding new features…