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Marketing

The “Cold Call”

Posted on January 4, 2017 at 9:11 am by Jen Kelly / Blogs, Daily Communications, Marketing

The thought of having to make a Cold Call is one of the greatest fears that many small business owners have. But, sometimes, that is the only way to get…

THE FOLLOW UP PROCESS

Posted on December 26, 2016 at 9:07 am by Jen Kelly / Blogs, Marketing

A sale seldom results during the first sales call. Unfortunately, in many cases, the sales effort stops at that point. In my experience, I found that at least 6 different…

KNOW YOUR CUSTOMERS

Posted on December 22, 2016 at 8:35 am by Jen Kelly / Blogs, Daily Communications, Marketing, Operations

In 1973, Peter Drucker advised business leaders to “know the customer so well the product fits them and sells itself.” This may sound like an impossible dream, but in order…

LEARN ABOUT AND ADOPT NEW TECH

Posted on December 14, 2016 at 9:47 am by Jen Kelly / Blogs, Daily Communications, Finance, Management, Marketing, Operations

Technologies have outpaced our ability as small business owners to understand them. It’s time to start catching up. A business is opened and for the foreseeable future every effort is…

KEEPING A LOYAL CLIENT

Posted on December 9, 2016 at 9:34 am by Jen Kelly / Blogs, Daily Communications, Marketing

What is the secret number of “touches” a client should receive to remain loyal? No matter what your product or service is, communications with your good customers/clients is an essential…

THINKING YOUR WAY INTO INNOVATION

Posted on December 8, 2016 at 9:23 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

So you came up with a great new product or service only to find out that six months after you started your business someone else came up with a similar…

SURPRISING CONNECTIONS

Posted on December 5, 2016 at 8:03 am by Jen Kelly / Blogs, Daily Communications, Marketing

You don’t have all the answers and you must never stop listening and learning from others. There is no such thing as an insignificant person. How many times has someone…

ENTREPRENEURSHIP IS ALIVE AND WELL

Posted on December 1, 2016 at 7:13 am by Jen Kelly / Blogs, Daily Communications, Finance, Management, Marketing, Operations

Have to share my pride and a short story about three mentees. Arizona State University has a program for students that allows them to submit a business proposal and if…

BE DISRUPTIVE IN 2017

Posted on November 25, 2016 at 7:46 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

Make your 2017 marketing plans disruptive! “Doing what you have always done and expecting different results” won’t work anymore. Step out of the “conventional” in how and where you market…

DELIVER AN EXPERIENCE

Posted on November 21, 2016 at 10:16 am by Jen Kelly / Blogs, Daily Communications, Marketing

Most small businesses have a common goal, “How do I get my business name out there”? For most, that is an expensive process as well as a major use of…

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Marketing

The “Cold Call”

THE FOLLOW UP PROCESS

KNOW YOUR CUSTOMERS

LEARN ABOUT AND ADOPT NEW TECH

KEEPING A LOYAL CLIENT

THINKING YOUR WAY INTO INNOVATION

SURPRISING CONNECTIONS

ENTREPRENEURSHIP IS ALIVE AND WELL

BE DISRUPTIVE IN 2017

DELIVER AN EXPERIENCE

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