Marketing

First, let’s define the term “Value Added”. It means that you know what your target market needs and have translated the characteristics of your product/service into benefits. Their needs are…

Look at all the changes that businesses had to make in the last few months: remote working and learning, new digital business models, zoom networking and learning other new technologies,…

I ran across an article written by Jeff Haden in 2016; it has nothing to do with the COVID-19 but offers some great advice that is always in vogue. The…

I spent an hour today listening to a webinar sponsored by the magazine, Target Marketing.  The title of the webinar was Personalization, and within the presentation were several thoughts that…

Pandemics tend to enable entirely new businesses (services and products) and acts as an accelerant to innovation versus being the direct cause of it. To quote Dr Imber “There has…

Peter Drucker’s famous words: “Business has only two functions, marketing and innovation.” In this week’s Tuesday Challenge we focused on the importance of creating WOW experiences for our clients, prospects…

Changes in the way we market have been greatly accelerated in the Covid-19 environment. “Doing what you have always done and expecting the same results” probably will not work. As…

The hype is on! We are opening up, the economy is coming around, the stock market is up and unemployment is down. “Let the good times roll.” In a simple…

Different can be something new but it also can be tweaking an existing product or service. The hard part about discovering opportunities isn’t coming up with something no one has…

Recently I have been on a “tear” emphasizing the importance of building up your data base. In a recent blog I suggested several methods of adding to your base. While…