TC: REVIEW & REFRESH YOUR BRAND
- Update your list of what your customers are looking for in your particular industry. The best way to do that is to ask. I recommend at least 20 contact points be used in asking how their needs and wants have changed in today’s environment.
- From the information create a short sentence that best embodies what you learned.
- In BizQuack a lot of time was spent emphasizing the importance of your story. Today, based on the results of your survey, rewrite your personal story inserting your new brand words throughout the 3 to 5 minute presentation.
- Next step, review all your marketing material, both online and in print and make sure that your new brand words are included and visible.
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