Jen Kelly, Author at BizQuack - Page 103 of 108BizQuack

ADVERTISING IN A BASIC FORMAT

Posted on October 20, 2016 at 8:00 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing

Many years ago I was introduced to AIDA as a model for advertising my business. As simple as it may sound, it is still a basic foundation…

TUESDAY CHALLENGE: TAG LINES

Posted on October 19, 2016 at 11:20 pm by Jen Kelly / Challenge, Marketing, Operations, Tuesday Challenge

WHAT DOES YOUR TAG LINE SAY ABOUT YOUR BUSINESS? Today’s challenge is to have you review your tag line, or build one if you don’t have one. Let’s review what…

THE UPS AND DOWNS OF PRICING

Posted on October 19, 2016 at 8:54 am by Jen Kelly / Blogs, Daily Communications, Finance, Management, Marketing, Operations

If you sell a product or service, in most instances you are in control of the price that the consumer pays. I was taught that there are four levels of…

BUILD A FAST GROWING BUSINESS

Posted on October 17, 2016 at 1:14 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

A fast growing business can tell you what they do and why they do it and get you excited about it, in just a few words. The “what” is the…

EVER CHANGING TECHNOLOGY

Posted on October 14, 2016 at 8:20 am by Jen Kelly / Blogs, Daily Communications, Management, Operations

My daughter’s family joined us for ice cream one evening last week. We went to a neighboring ice cream shop (The Baked Bear) . My ten year old grandson was…

CONTINGENCY PLANNING

Posted on October 13, 2016 at 11:24 am by Jen Kelly / Blogs, Daily Communications, Management, Operations

In the real world of business, things seldom go according to plan. All the planning in the world does not assure an owner that everything will follow a…

GOOD BUSINESS LEADERS ARE MADE, NOT BORN

Posted on October 12, 2016 at 8:32 am by Jen Kelly / Blogs, Daily Communications, Management

I am reminded of a story I heard many years ago about how good small business leaders are born that way. “Walk into the new baby nursery of any hospital…

TUESDAY CHALLENGE: ADD A LITTLE EXTRA

Posted on October 11, 2016 at 9:09 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

Giving your customer something more than they expect should be the ongoing goal of a well-run business. Your challenge for today is to review your deliverables (products/service) and find a…

CHAOS BRINGS OPPORTUNITY

Posted on October 10, 2016 at 9:07 am by Jen Kelly / Blogs, Daily Communications, Management, Operations

In 1987 (almost 30 years ago) Tom Peters wrote in his book Thriving on Chaos “In 1987, and for the foreseeable future, there is no such thing as a “solid”…

IGNORE THE CROWD, GO THE OTHER WAY

Posted on October 7, 2016 at 10:33 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

“The herd instinct is clear in nature and just as clear in business.” Following the crowd is, unfortunately, human nature: think back to the silver buying frenzy. Silver…

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Jen Kelly