Marketing

Inner remark-ability is all about finding something about your product, service, or firm to make it stand out. Differentiation is not the same thing; your product or service may be…

Early Implementation is Key! I gathered this list from a variety of sources with the hopes that this knowledge will help you adopt them as you strive to reach your…

Identify.  Serve. Follow up. Referrals are still one of the best ways to grow a small business. I am constantly looking for new ideas on this subject and recently came…

Small business owners are constantly evaluating strategy options. The first 3 years of a small business are in what I call a “constant evaluation process.” It is a time to…

Opportunities to grow our businesses are offered to us every day. This morning I attended a presentation on a software program, “SalesForce”, a Customer Relationship Management (CRM) platform. Discipline As…

Using Simon Sinek’s simple diagram consisting of three concentric circles with the WHY being the center, the next has the word HOW and the outer ring the word WHAT. According…

There is only one word that expresses the desires/expectations of your clients and customers and that word is…. RESULTS! People buy your services or products with the hopes of satisfying…

It’s amazing the impact that a bad review can have. This morning I was visiting with a friend and she said that she would never stay at a certain hotel…