Marketing

Sales and Marketing work together! Marketing generates the attention of the many people who make up your target market, whereas sales communicate with potential customers, putting the buying process into…

Is Your Story Making an Impact? Is your story compelling? Are you telling a story that you believe is awesome without knowing for sure? Try this test with ten people…

In the past year I have had the privilege of visiting over 300 small business owners, from start-ups to 5 employees. My question has been “What are the biggest issues…

Grow Your Business by Focusing on Their Pain Our goal in business is to take someone’s pain away. Every one of us has pain, and we all spend trillions of…

One of the problems we have today is the lack of humanization, not only in our marketing efforts, but in most of the things we do. The internet, featuring social…

Small businesses are, for the most part, on a limited marketing budget. Part of a marketing goal is to create an impression so that the person you are targeting will…

CHANGE IT UP – Give Your Website A Face Lift A new smart phone comes out every several months; a new car with new bells & whistles is sitting on…

Getting new business is still the biggest challenge for small business owners. The two major factors that stop you from overcoming that challenge are: Reaching the right audience. Sending the…

Mobile Apps: Another way to reach your prospects and customers Mobile apps are here to stay. Every small business should consider adding this marketing tool. The average US person spends…

Build a “Know, Like, Trust” Marketing Plan. Marketing may be defined as telling your target market what you do, over and over. There are literally hundreds of ways to communicate…