Marketing

Change is still the only constant in our lives and now it’s hitting closer to home. Most of the new cars have a wide variety of technology, from automatic braking…

Have you reached out to the important people in your business life, the people that are in your primary data base, the people who refer new customers, and your customers…

Artificial Intelligence (AI) is going to change the way we live. In the past I have written about potential job losses as machines get smarter and smarter and can do…

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. If you want people to buy from you or to spread the word…

Just finished my last in a series of six business sessions I held at the Eureka Loft at the Scottsdale Civic Center Library. Having never offered anything of this length…

A Target-Centered Marketing Approach fulfills most of the marketing a business needs.  It helps retain your current customers; it’s a method of offering additional services to an existing base; it…

I had to buy a few presents to ship out of state this afternoon and found that the traffic was fairly heavy. The most interesting thing to do in slow…