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Marketing

SOCIAL MEDIA: What It Can and Can’t Do

Posted on August 7, 2017 at 7:40 am by Jen Kelly / Daily Communications, Marketing

Social Media appears to have become the answer to all small business’ growth problems. If you need more business, work harder on your social media campaign; if you need…

FAILURE EQUALS OPPORTUNITY!

Posted on August 4, 2017 at 7:00 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

Failure is only the opportunity to begin again more intelligently….. Although this quote comes from Henry Ford, a lot of other people come to mind. One of my favorites is…

SELLING, MARKETING, & INVITING

Posted on August 2, 2017 at 8:05 am by Jen Kelly / Blogs, Daily Communications, Marketing

If you are inviting a person to a great party at your home, chances are very good that the invitation will be accepted. If marketing does its intended job then…

TWO TYPES OF WORK

Posted on July 31, 2017 at 7:34 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

In my opinion there are two types of work: Inbound and Outbound. By inbound, I refer to things that are coming to you such as cleaning your desk, absorbing data…

BUYERS CHOOSE WHO THEY WANT TO DO BUSINESS WITH

Posted on July 28, 2017 at 7:59 am by Jen Kelly / Blogs, Daily Communications, Marketing

Guess what, small business owner, you are no longer in charge of the decision making process! You are charged with presenting your story, to make it compelling and make sure…

CREATING A BIZQUACK “LITTLE BLACK BOOK”

Posted on July 26, 2017 at 7:52 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

There are many different connotations associated with a “Little Black Book”. In this case, I want you to create the most powerful black book possible by following a few…

WHAT IS YOUR CORE MESSAGE?

Posted on July 20, 2017 at 7:28 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

So much time and money is wasted on creating marketing materials, both in print and online, that don’t convey your core message. If each marketing piece is constantly changing, then…

HOW TO CONNECT AT A NETWORKING EVENT

Posted on July 17, 2017 at 7:44 am by Jen Kelly / Blogs, Daily Communications, Marketing

Let’s first understand why people go to networking events. Everyone that attends has a mindset or a goal of selling something to someone. I have yet to meet someone at…

UNDERSTANDING INNOVATION

Posted on July 14, 2017 at 8:56 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

Perhaps the very best definition I have ever heard for the term “innovation” came from a book written by Scott D. Anthony: Innovation –“something different that creates value”. In today’s…

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Marketing

FAILURE EQUALS OPPORTUNITY!

SELLING, MARKETING, & INVITING

TWO TYPES OF WORK

BUYERS CHOOSE WHO THEY WANT TO DO BUSINESS WITH

CREATING A BIZQUACK “LITTLE BLACK BOOK”

WHAT IS YOUR CORE MESSAGE?

HOW TO CONNECT AT A NETWORKING EVENT

UNDERSTANDING INNOVATION

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