Jen Kelly, Author at BizQuack - Page 15 of 108BizQuack

THE ART OF PIVOTING

Posted on July 8, 2020 at 7:40 am by Jen Kelly / Blogs, Daily Communications, Management

A pivot can best be defined as a substantive change in a current business model. The change may be in the product or service currently provided or in the marketing…

TC: CLEAN UP YOUR SPACE!

Posted on July 7, 2020 at 8:40 am by Jen Kelly / Challenge, Operations, Tuesday Challenge

Many small business owners work out of their homes. The COVID-19 has increased that number and it may become the “new normal.” Today’s challenge is what I consider a “feel…

IT’S A NEW BEGINNING!

Posted on July 6, 2020 at 7:05 am by Jen Kelly / Blogs, Daily Communications, Operations

Judson Cornwall in his book, Treasure in Styrofoam Cups, wrote: “A well-balanced individual does not brood over what he is not;….

STAND UP, SPEAK UP, & THANK GOD!

Posted on July 3, 2020 at 10:33 am by Jen Kelly / Blogs, Daily Communications, Management

Patriotism comes to life as we approach the 4th of July. The truth is, we should be patriotic every day of our lives. The following are a few things for…

URGENCY & GROWTH

Posted on July 2, 2020 at 8:32 am by Jen Kelly / Blogs, Daily Communications, Operations

These past few months have turned most of the world upside down. Everything appears to have slowed down; people are waiting for a solution to the pandemic and to the…

RE-THINK YOUR MARKETING STRATEGY

Posted on July 1, 2020 at 9:10 am by Jen Kelly / Blogs, Daily Communications, Marketing

Every profession has to re-think its marketing process according to the changes that have taken place in the real world and also in the mindset of their target market. I…

TC: HELPING OTHERS WITH YOUR PRODUCTS & SERVICES

Posted on June 30, 2020 at 9:23 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

For the past several months, since the start of the Covid-19 pandemic, I have written about the change that our target markets are undergoing. I maintain their pains are different…

VALUE ADDED MARKETING

Posted on June 30, 2020 at 8:30 am by Jen Kelly / Blogs, Daily Communications, Marketing

First, let’s define the term “Value Added”. It means that you know what your target market needs and have translated the characteristics of your product/service into benefits. Their needs are…

POST-COVID BUSINESS INNOVATION

Posted on June 26, 2020 at 12:04 pm by Jen Kelly / Blogs, Daily Communications, Marketing

Look at all the changes that businesses had to make in the last few months: remote working and learning, new digital business models, zoom networking and learning other new technologies,…

LIKABILITY MATTERS

Posted on June 25, 2020 at 9:15 am by Jen Kelly / Blogs, Daily Communications, Marketing

I ran across an article written by Jeff Haden in 2016; it has nothing to do with the COVID-19 but offers some great advice that is always in vogue. The…

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Jen Kelly