Jen Kelly, Author at BizQuack - Page 16 of 108BizQuack

TC: IT’s NOT WHO YOU KNOW!

Posted on June 23, 2020 at 8:56 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

What counts is not who you know but who knows you! Saying that you know a “lot” of people will not help you grow a business unless those…

SHORT ON RESOURCES?

Posted on June 22, 2020 at 9:00 am by Jen Kelly / Blogs, Daily Communications, Management

Resources should never be the main challenge in achieving your vision. To quote something I once heard: “If you already have everything you need to achieve your goal, then your…

BEHAVIORAL SCIENCE – Marketing with Science

Posted on June 19, 2020 at 7:32 am by Jen Kelly / Blogs, Daily Communications, Marketing

I spent an hour today listening to a webinar sponsored by the magazine, Target Marketing. The title of the webinar was Personalization, and within the presentation were several thoughts that…

INNOVATION

Posted on June 19, 2020 at 7:26 am by Jen Kelly / Blogs, Daily Communications, Marketing

Pandemics tend to enable entirely new businesses (services and products) and acts as an accelerant to innovation versus being the direct cause of it. To quote Dr Imber “There has…

BUSINESS HAS ONLY TWO FUNCTIONS

Posted on June 17, 2020 at 9:37 am by Jen Kelly / Blogs, Daily Communications, Marketing

Peter Drucker’s famous words: “Business has only two functions, marketing and innovation.” In this week’s Tuesday Challenge we focused on the importance of creating WOW experiences for our clients, prospects…

TC: CREATE A WORLD CLASS EXPERIENCE

Posted on June 16, 2020 at 8:47 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

Every small business owner that is serious about growing a business wants to give their prospects, customers and referral sources a “world-class experience,” which can be defined as vastly exceeding…

TO LEAD YOU MUST FIRST

Posted on June 15, 2020 at 9:10 am by Jen Kelly / Blogs, Daily Communications, Management

In a recent article by McKinsey and Company, titled “To lead you must first lead yourself”, they summarized the five things necessary for a business owner to become a true…

Maximizing your Marketing Success in the Covid-19 Environment

Posted on June 11, 2020 at 9:14 am by Jen Kelly / Blogs, Daily Communications, Marketing

Changes in the way we market have been greatly accelerated in the Covid-19 environment. “Doing what you have always done and expecting the same results” probably will not work. As…

PROCEED FULL SPEED AHEAD, but with caution

Posted on June 10, 2020 at 9:23 am by Jen Kelly / Blogs, Daily Communications, Marketing

The hype is on! We are opening up, the economy is coming around, the stock market is up and unemployment is down. “Let the good times roll.” In a simple…

TC: TESTIMONIALS

Posted on June 9, 2020 at 9:20 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

Many people base their “buy or not buy” decision on the testimonials of others. This past 10 days I have asked seven small business owners to send me testimonials they…

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Jen Kelly