Jen Kelly, Author at BizQuack - Page 91 of 108BizQuack

5 DISQUALIFIERS

Posted on April 20, 2017 at 7:00 am by Jen Kelly / Blogs, Daily Communications, Marketing

The following information was recommended by one of our members. Small business owners spend a lot of time making sales presentations. The following 5 disqualifiers will help you narrow down…

BRANDING…Don’t be in a hurry

Posted on April 19, 2017 at 7:45 am by Jen Kelly / Blogs, Daily Communications, Marketing, Operations

“Your brand is not built overnight. Success is measured in decades, not years.” The secret to branding success is consistency. Brand building is a slow and hard undertaking. Once you…

TUESDAY CHALLENGE: Inbound and Outbound Marketing

Posted on April 18, 2017 at 7:04 am by Jen Kelly / Challenge, Marketing, Operations, Tuesday Challenge

As a small business owner it is important to understand the difference between Inbound and Outbound marketing. Before the internet most marketing efforts were outbound. Outbound marketing interrupts your target…

TRACTION

Posted on April 17, 2017 at 7:41 am by Jen Kelly / Blogs, Daily Communications, Marketing, Operations

“Traction is basically quantitative evidence of customer demand.” Traction is a sign that your company is taking off. I define traction as proof that your marketing efforts are paying off….

DO YOU BELIEVE WHAT YOU SEE?

Posted on April 14, 2017 at 10:05 am by Jen Kelly / Blogs, Daily Communications, Management, Operations

Do you believe what you see or do you see what you believe? How do you see your business? This afternoon I participated in a meeting with a new start-up;…

SEEING THE FUTURE

Posted on April 13, 2017 at 7:42 am by Jen Kelly / Blogs, Daily Communications, Management, Marketing, Operations

“Seeing the future isn’t so difficult when you’re the one creating it.” I don’t know who first said this, but it really can be a rallying point for a new…

Debt is Poverty….Cash is King!

Posted on April 12, 2017 at 12:51 pm by Jen Kelly / Blogs, Daily Communications, Finance

The financial crisis of 2007 – 08 saw a lot of business owners lose their borrowing power from their “bank” the equity in their homes. The drop in value of…

TUESDAY CHALLENGE: SPREAD THE WORD

Posted on April 11, 2017 at 6:38 am by Jen Kelly / Challenge, Marketing, Tuesday Challenge

Generating word of mouth is one of the most sought after marketing methods. Millions of dollars are spent by a variety of businesses, all with the attempt to get people…

YOUR BRAND’S BLUEPRINT

Posted on April 10, 2017 at 1:18 pm by Jen Kelly / Blogs, Daily Communications, Marketing, Operations

An excerpt from another book I recommend: Get Scrappy by Nick Westergaard. Building a library of quality reference books is an essential part of growing a business. “Your brand blueprint…

THREE PARTS OF MARKETING

Posted on April 7, 2017 at 10:31 am by Jen Kelly / Blogs, Daily Communications, Marketing

Marketing, broken down to its simplest form, has three parts: It first involves finding the right prospective clients for your specific capabilities. Second, it involves reaching the market as efficiently…

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Jen Kelly