Marketing

You met a prospect that you felt was your ideal client. After a brief introduction you set up a follow up appointment to make a presentation. Yes, the person agreed…

I selected this topic for my blog today because, in my opinion, a CPA is in the best position to send a qualified referral to a wide variety of businesses….

Success in business is defined by your ability to convey your information to others so they understand it the way you do. Selling is nothing more than conveying information across…

You have all heard that retaining an existing customer is less expensive than finding a new one. With most products and services, there is a “lifetime value” that a customer…

One important goal every small business owner should have is to increase their person to person contacts. The goal is to build relationships not acquaintances. Relationships are built upon an…

Empathy: the ability to understand and share the feelings of another. I believe that the majority of our target market wants more human experiences. I read that three out of four…

As most of you know, l have been recommending the use of a hand written note as part of an effective marketing process. What I have been told was that…

Social media platforms provide an opportunity to reach out to hundreds of people. The problem is you are not building any equity into your outreach. Having hundreds of followers on…

In preparation for BizQuack Success 2020 I have asked those interested in participating to share their most pressing issue. Their answers, not a surprise, deal mostly with growing their businesses….