Blogs

The more specific your vision, the more expansive the creativity you will unleash. The more you know WHY you are doing what you are doing, the more freedom you have…

“IT’S TARGETING A CUSTOMER GROUP THAT’S BIG ENOUGH TO SUPPORT YOUR BUSINESS GOALS AND THEN DEVELOPING CUSTOMER TRUST AND LOYALTY.” That’s a great definition, but there are several questions: How…

If you get your target market to give you permission to sell to them, you have won a major victory. That means that they will listen to you and look…

Frequently I write a blog encouraging you to draw attention to yourself and your business in a unique way. I have yet to hear from anyone that took me up…

Know Your Story! The third step in my Vision Based Business Plan is knowing your Story; the first and second are your Vision and your Why. The complete Vision Based…

Last week I attended two meetings in which the participants had to introduce themselves and to share information about their businesses. After the introductions, there was a 20 minute break…

In the world of business, knowing your percentages is an important part of growing a profitable company. Percentages factor in every marketing effort and consequently, have to be a part…

Author Seth Godin wrote that there are two kinds of “I don’t know”. The first I don’t know is one that has not been taught to you. As an example, you…