Marketing

PERSONALIZATION Technology is opening a lot of new and different marketing opportunities. Personalization, in my opinion is going to become an impactful marketing tool. Another trend that has been mentioned…

The COVID-19 has spurned a rush towards online marketing. As most of you know, I advocate a diversified marketing plan but recognize the importance of an effective online presence. Now,…

Small business owners are in the people business and their ability to meet others and to share their story is paramount to growing a successful business. In the age of…

WHY you do what you do is part of the foundation for growing a business. HOW you deliver (put your WHY into practice) is the rest of the equation. Starts…

Marketing and especially the options we have with which to communicate with our prospects, customers and referral partners has been on my mind these last few weeks. These past few…

Surviving to Thriving – The Post Covid-19 Return Today is the start of the re-opening. Whether you agree or not, as a small business owner, you have to keep up with…

With restrictions on mobility and businesses being lifted there is a sense of hope, a new beginning. I want to add that it is also a time for caution and…

Marketing is all about the First Impression As I put the date on this blog I realized that we are almost at the half way mark of 2020. This has…

Many small business owners cannot define the meaning of the word “Marketing”. The majority of the small business owners I have spoken with define marketing as the process of getting…

First, an important possibility: By 2021 there will be 333 billion e-mails sent globally each day. Today, six out of 10 people feel they receive too many promotion e-mails. According…