Marketing

  As a small business owner one of the most important things to be aware of is your own value and skills. Having faith in your abilities and skills is…

EVERY DOOR DIRECT MAIL Mail has several advantages: You know that your marketing piece will be delivered to your prospect. If it is eye catching and has good content, it…

Small businesses are in a unique position to capture the attention of existing and new customers utilizing traditional methods. Yes it’s great to be seen in the digital world, however,…

As small business owners, each of us has a “comfort zone”. I define that zone as that area where our thoughts and actions make us feel comfortable. The unfortunate reality…

Success in business is all about your ability to communicate with your target market, your referral prospects and your current customers. Michael Maher, in his book The Seven Levels of…

  In order to survive every small business must find a consistent infusion of new customers. At some point in time someone has to sell something in order for the…

The ability to connect is one of the most important skills that a small business owner needs in order to grow a business. To go one step further, the ability…

What do THEY need? One of my favorite authors, Seth Godin, wrote the following on our topic today: “Impatient: Great marketing takes time. Doing it wrong (and rushed) costs much…

GET SOMETHING GOING In the life of many small business owners there comes a time when the flow of energy/enthusiasm disappears. The reason for this feeling is not the fault…

ALWAYS LESSONS TO BE LEARNED Just returned from a great week in Napa Valley! I enjoyed traveling with a group of good friends, not only did we enjoy the beautiful…