It is only in our vision that we are able to see ourselves differently, free of our limitations and failures, able to be more than we currently are. – Nick J. Petra 

INTRODUCTION 

Foundation 

• The Vision 
• The why 
• The story 
• The detailed description of the product/service 
• The target market identification & validation
• The value proposition 
• The promise 
• The delivery 

Testing the Foundation 

• Defining financial capabilities
  – Accounting system review/selection
  – Review pricing structure of products/service
  – Establish budget with all its components 
• Selection of legal structure 
• Work location 

Outreach preparation 

• Brand development
  – Logo, colors, tag line, etc. 
• Development of a database management system 

Internal operations 

• Systems
  – Operations
  – Support (peer group, mentor, etc.) 
• Time  self-management 

Marketing – understanding and selection from options 

• Personal
  – Appearance
  – Networking
  – Public relations 
• Print 
• Online 
• Development of a Pitch Deck 
• Communications systems 
  – Prospects
  – Customers 
• Traction 
• Recurring income 

Growth stages 

All businesses have to grow in order to survive. Knowing what to expect in the different growth stages of a business is important. 

• New Venture 
• Expansion 
• Professionalization 

Selling Your Business